Cambridge Business Publishers

Financial Statement Analysis & Valuation includes special features specifically designed for the student with a keen interest in analysis and valuation.

Focus Companies for Each Module

Each module’s content is explained through the reporting activities of real companies. To that end, each module incorporates a “focus company” for special emphasis and demonstration. The enhanced instructional value of focus companies comes from the way they engage students in real analysis and interpretation. Focus companies were selected based on the industries that business students typically enter upon graduation.

Focus Company by Module

Module 1	Berkshire Hathaway	Module 9	Google
Module 2	Apple	Module 10	American Airlines
Module 3	General Mills	Module 11	Procter & Gamble
Module 4	Home Depot	Module 12	Southern Company
Module 5	Pfizer	Module 13	Johnson & Johnson
Module 6	Cisco	Module 14	Johnson & Johnson
Module 7	Verizon	Module 15	CVS Caremark
Module 8	Hewitt Associates

Real Company Data Throughout

Market research and reviewer feedback tell us that one of instructors’ greatest frustrations with other financial statement analysis and valuation textbooks is their lack of real company data. We have gone to great lengths to incorporate real company data throughout each module to reinforce important concepts and engage students. We engage nonaccounting students specializing in finance, marketing, management, real estate, operations, and so forth, with companies and scenarios that are relevant to them.

Decision Orientation

One primary goal of a financial statement analysis and valuation course is to teach students the skills needed to apply their accounting knowledge to solving real business problems and making informed business decisions. With that goal in mind, Analysis Decision boxes in each module encourage students to apply the material presented to solving actual business scenarios.

Research Insights

Academic research plays an important role in the way business is conducted, accounting and analysis are performed, and students are taught. It is important for students to recognize how modern research and modern business practice interact. Therefore, we periodically incorporate relevant research to help students understand the important relation between research and modern business.