| Target Audience | Innovative Approach |
Innovative Pedagogy |
Supplement Package |
| About the Authors |
Focus Company Index |
Brief Table of Contents |
| MODULE 1 Berkshire Hathaway |
MODULE 9 Accenture |
MODULE 17 AT&T, Microsoft, Time Warner |
| MODULE 2 Apple |
MODULE 10 Southwest Airlines |
MODULE 18 Ace, Home Depot, Lowes |
| MODULE 3 Apple |
MODULE 11 Procter & Gamble |
MODULE 19 Oshkosh Truck, Shimano, SRAM |
| MODULE 4 Home Depot |
MODULE 12 Johnson & Johnson |
MODULE 20 7-Eleven, Target, Wal-Mart |
| MODULE 5 Pfizer |
MODULE 13 Kimberly-Clark |
MODULE 21 Gateway |
| MODULE 6 Cisco |
MODULE 14 HP, Dell, Compaq |
MODULE 22 Procter & Gamble, Verizon |
| MODULE 7 |
MODULE 15 American, United, JetBlue |
MODULE 23 Ford, GM, Honda, Toyota |
| MODULE 8 Verizon |
MODULE 16 Amazon, Webvan, Yahoo! |
APPENDIX B Starbucks |