| Target Audience | Innovative Approach |
Innovative Pedagogy |
Supplement Package |
| About the Authors |
Focus Company Index |
Brief Table of Contents | Fourth Edition Changes |
| MODULE 1 Berkshire Hathaway |
MODULE 8 Verizon |
| MODULE 2 Apple | MODULE 9 Hewitt Associates |
| MODULE 3 Apple | MODULE 10 American Airlines |
| MODULE 4 General Mills | MODULE 11 Procter & Gamble |
| MODULE 5 Pfizer | MODULE 12 Johnson & Johnson |
| MODULE 6 Cisco | APPENDIX B Starbucks |
| MODULE 7 Google |