| Target Audience | Innovative Approach |
Innovative Pedagogy |
Supplement Package |
| About the Authors |
Company Index |
Brief Table of Contents |
This textbook is characterized by real world data throughout. To give you a flavor for its prevalence, the following table identifies the focus company for each module and a listing of companies with financial statement data appearing in the assignments.
Module |
Focus Company |
Companies Featured in Assignments |
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Module 1: Introducing Financial Accounting for MBAs |
Berkshire Hathaway |
Abercrombie & Fitch Briggs & Stratton Cisco Colgate-Palmolive Dell DuPont Ford Intel |
JetBlue Kraft Nordstrom General Mills General Motors Hewlett-Packard Kimberly-Clark McDonald’s |
Merck Motorola Nokia Procter & Gamble Wal-Mart Walt Disney Winn-Dixie |
Module 2: Constructing and Reporting Financial Statements |
Walt Disney Company |
Abercrombie & Fitch Albertsons Briggs & Stratton Harley-Davidson Kimberly-Clark |
Microsoft Nike Nordstrom Procter & Gamble Starbuck’s |
Target 3M World Wrestling Entertainment
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Module 3: Analyzing and Interpreting Financial Statements |
3M |
Abercrombie & Fitch Albertsons Alcoa Caterpillar Coca-Cola Colgate-Palmolive CVS The Gap Harley-Davidson |
Home Depot Kroger McDonald’s Merck Nike PepsiCo Proctor & Gamble Reebok SBC Communications |
Southwest Airlines Target Toys-R-Us Verizon Communications Viacom Wal-Mart Walt Disney Walgreen |
Module 4: Reporting and Analyzing Operating Income |
Cisco Systems |
Abbott Laboratories Abercrombie & Fitch Agilent Technologies Altria/ Amazon AOL Time Warner Bank of America Banner Ad Corporation Bristol-Myers Squibb CVS |
Dell Dow Chemical eBay FedEx The Gap General Electric Hewlett-Packard Honeywell International Intuit Johnson Controls |
Miller Brewing Merck Oracle Pfizer Real Money.Com The Street.Com 3M Viacom Walgreen Xerox |
Module 5: Reporting and Analyzing Operating Assets |
Gillette Company |
Abbot Laboratories AOL Time Warner Best Buy Carnival Caterpillar Colgate-Palmolive Deere & Company General Electric |
Harley-Davidson Hewlett-Packard Intel Kaiser Aluminum Kmart Kraft Foods Microsoft Oracle |
Procter & Gamble Rohm and Haas Sears Sharper Image Stride Rite 3M Texas Instruments WW Grainger |
Module 6: Reporting and Analyzing Intercorporate Investments |
Hewlett-Packard |
Abbott Laboratories Amgen Berkshire Hathaway Caterpillar CNA Financial |
DuPont General Mills Hewlett-Packard MetLife Merck |
Pfizer Shin Caterpillar Mitsubishi |
Module 7: Reporting and Analyzing Nonowner Financing |
Verizon Communications, Inc . |
Abbott Laboratories AT&T Boston Scientific Bristol-Myers Squibb |
Comcast CVS Fitch Ratings, LTD General Mills |
International Paper Lockheed Martin Southwest Airlines |
Module 8: Reporting and Analyzing Owner Financing |
Pfizer |
Abercrombie & Fitch Altria AT&T Bristol-Myers Squibb |
Caterpillar Fortune Brands IMS Health JetBlue Airlines |
Lucent Technologies Merck Proctor & Gamble Viacom |
Module 9: Reporting and Analyzing Off-Balance-Sheet Financing |
Midwest Airlines |
Abercrombie & Fitch American Express Best Buy Dow Chemical FedEx |
Fortune Brands General Motors Reebok Southwest Airlines Staples |
Target Corporation Verizon Communications Xerox Yum Brands |
Module 10: Adjusting and Forecasting Financial Statements |
Procter & Gamble |
Abercrombie & Fitch Best Buy Bristol-Myers Squibb Black & Decker Cingular Wireless The Gap |
General Mills Harley Davidson Merck Midwest Airlines Nike SBC Communications |
Target Toys-R-Us Tyco International Walgreens Wal-Mart Xerox |
Module 11: Analyzing and Valuing Equity Securities |
Johnson & Johnson |
Abbott Laboratories Abercrombie & Fitch Albertson’s FedEx |
Harley-Davidson PepsiCo 3M Starbucks |
Target |
Module 12: Constructing and Illustrating a Comprehensive Case |
Kimberly-Clark |
Comprehensive Case
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