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Preface
Welcome to Financial Accounting for MBAs, Second Edition. Our main goal in writing this book is to respond to the needs of the modern business manager by providing the most contemporary, engaging, and user-oriented textbook in the field. This textbook is the product of extensive market research including focus groups, market surveys, class tests, and countless interviews with faculty from across the country. The Second Edition has benefited from the feedback of student and faculty who used the First Edition. We are grateful to all the faculty and students around the country who provided comments.
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