Cambridge Business Publishers

We are excited to welcome Gordon Potter of Cornell University to the author team. Gordon is a well-recognized scholar and award-winning teacher of managerial accounting. He brings a wealth of knowledge and insight into service companies and service industries. In addition to Gordon’s input, we made numerous revisions to update and strengthen this 4th edition of our book. Following are several illustrative examples of our revisions.

• New, engaging, full-color design that helps student learn and understand
• Revised and updated all opening vignettes and boxed elements
• Many diagrams and exhibits throughout the book are new or revised
• Approximately 50% of the assignments are new or revised
• Exercises, problems, and cases identify the learning objective for ease in learning and
  teaching
• New appendix on managerial reporting of cash flows
• New appendix on managerial analysis of financial statements
• New Quick Review at the end of the book that highlights key concepts and formulae by chapter