| Target Audience | Key Features |
Innovative Pedagogy |
Supplement Package |
| About the Authors |
Company Index |
Brief Table of Contents | Course Design |
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Chapter 1 Nike |
| Chapter 2 Starbucks | |
| Chapter 3 Starbucks | |
| Chapter 4 Blockbuster | |
| Chapter 5 Cisco | |
| Chapter 6 3M | |
| Chapter 7 Procter & Gamble | |
| Chapter 8 Verizon | |
| Chapter 9 Southwest Airlines | |
| Chapter 10 Pfizer | |
| Chapter 11 Google | |
| Chapter 12 Home Depot |