| Target Audience | Innovative Approach |
Innovative Pedagogy |
Supplement Package |
| About the Authors |
Company Index |
Brief Table of Contents |
Financial Accounting includes special features specifically designed for the student.
Each chapter’s content is explained through the accounting and reporting activities of real companies.
To that end, each chapter incorporates a “focus company” for special emphasis and demonstration.
The enhanced instructional value of focus companies comes from the way they engage
students in real analysis and interpretation. Focus companies were selected based on the industries
that students typically enter upon graduation.
| Chapter 1 Berkshire Hathaway |
Chapter 7 Gillette |
| Chapter 2 Walt Disney Company | Chapter 8 Procter & Gamble |
| Chapter 3 FedEx | Chapter 9 Verizon Communications |
| Chapter 4 Starbucks | Chapter 10 Pfizer |
| Chapter 5 3M | Chapter 11 Hewlett-Packard |
| Chapter 6 3M | Chapter 13 Midwest Airlines |
| Chapter 6 Cisco Systems | Chapter 14 Kimberly-Clark |
We have gone to great lengths to incorporate real company data throughout each chapter to reinforce important concepts and engage students. We engage nonaccounting students specializing in finance, marketing, management, real estate, operations, and so forth, with companies and scenarios that are relevant to them.
One primary goal of a financial accounting course is to teach students the skills needed to apply
their accounting knowledge to solving real business problems and making informed business decisions. With that goal in mind, You Make the Call boxes in each chapter encourage students to
apply the material presented to solving actual business scenarios.
”You make the call” (is) good for making the students think about consequences of decision making. “
—Vic Stanton, University of California—Berkeley
Financial accounting can be challenging—especially for students lacking business experience or
previous exposure to business courses. To reinforce concepts presented in each chapter and to ensure student comprehension, we include mid-chapter and chapter-end reviews that require students to recall and apply the financial accounting techniques and concepts described in each chapter.
“The mid-chapter review exercises and problems are excellent.”
—Hank Adler, Chapman University
Academic research plays an important role in the way business is conducted, accounting is performed, and students are taught. It is important for students to recognize how modern research and modern business practice interact. Therefore, we periodically incorporate relevant research to help students understand the important relation between research and modern business.
Excellent assignment material is a must-have component of any successful textbook (and class).
We went to great lengths to create the best assignments possible. In keeping with the rest of the
book, we used real company data extensively. We also ensured that assignments reflect our belief
that students should be trained in analyzing accounting information to make business decisions as well as interpreting and preparing financial reports. The assignments encourage students to analyze
accounting information, interpret it, and apply the knowledge gained to a business decision.
There are six categories of assignments: Multiple Choice Questions, Discussion Questions, Mini Exercises, Exercises, Problems, and Cases & Projects.
“The diversity and availability of problems and exercises at the end of the
chapter continues to be one strong point of this textbook.”
—Sean Chen, Loyola Marymount
Analysis and decision making: This book considers accounting from an analysis and
decision usefulness perspective because today’s students must understand, analyze, and
interpret financial reports to make business decisions.