| Target Audience | Innovative Approach |
Innovative Pedagogy |
Supplement Package |
| About the Authors |
Company Index |
Brief Table of Contents |
Financial Accounting is real-world oriented and focuses on the most salient aspects of accounting.
It teaches students how to read, analyze, and interpret financial accounting data to make informed
business decisions. This textbook makes financial accounting engaging, relevant, and
contemporary. To that end, it consistently incorporates real company data, both in the body of
each chapter and throughout assignment material.
"The book does an outstanding job of integrating real-world companies both in
the text and in the homework, which provides students with an opportunity to
use the accounting concepts they have learned in class in practical situations."
—Rada Brooks, University of California-Berkeley
As instructors of introductory financial accounting, we recognize that the first financial accounting
course serves the general business students as well as potential accounting majors. Financial
Accounting embraces this reality. This book balances financial reporting, analysis, interpretation,
and decision making with the more standard aspects of accountings such as journal entries,
T-accounts, and the preparation of financial statements. We incorporate the following financial
statement effects template and link the template to the related journal entries and T-accounts
to illustrate the impact of various transactions on the financial statements. This analytical tool is
a great resource for students in learning accounting and applying it to their future courses and
careers.

“An excellent, conceptually complete text. Meets our need for the user approach,
as well as providing the preparer focus needed for accounting majors.”
—Marianne James, California State University – Los Angeles
Today’s business students must be skilled in using financial statements to make business decisions.
These skills often require application of ratio analyses, benchmarking, forecasting, valuation, and
other aspects of financial statement analysis to decision making. Furthermore, today’s business students must have the skills to go beyond basic financial statements to interpret and apply nonfinancial statement disclosures, such as footnotes and supplementary reports.
This book, therefore, emphasizes real company data, including detailed footnote and other
management disclosures, and shows how to use this information to make managerial inferences
and decisions. This approach makes financial accounting interesting and relevant for all students.