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Welcome to Financial Accounting for Executives & MBAs.
If you have prior business experience, either working for a company or managing your own business, then you know
firsthand that an understanding of financial statements is essential to achieve your full potential on the job. Although
business decisions often involve a careful analysis of non-financial factors, they almost always require analysis of accounting information.
Initiating a multi-million dollar marketing campaign, restructuring a subsidiary, deciding on
the sale price of a new product, or assessing whether to acquire another company (and at what price) are just a few
of the business decisions that require an understanding of financial statements. This textbook is written to facilitate
that understanding and to facilitate the reader's personal goal of gaining a more complete understanding of financial
statements and their use in business decisions.
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