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Preface
Welcome to FINANCIAL ACCOUNTING FOR EXECUTIVES.
If you have prior business experience, either working for a company or managing your own business, then you know fi rst-hand that an understanding of financial statements is essential to achieve your full potential on the job. Although business decisions often involve a careful analysis of non-financial factors, they almost always require analysis of accounting information. Initiating a multi-million dollar marketing campaign, restructuring a subsidiary, deciding on the sale price of a new product, or assessing whether to acquire another company (and at what price) are just a few of the business decisions that require an understanding of financial statements. This textbook is written to facilitate that understanding and to facilitate the reader’s personal goal of gaining a more complete understanding of financial statements and their use in business decisions.
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